1. Accuracy and Verification
We verify every factual claim before it goes live. No statement is published on the strength of a single source alone. We cross-check information against official records, municipal filings, and direct confirmation from the organisations involved. When we cite London police, fire services, or city hall, we name the source explicitly.
If we cannot confirm a fact to our standard, we do not run it. We would rather publish late with confidence than early with doubt.
2. Corrections
When we make a mistake, we fix it quickly and openly.
- Small errors such as typos, spelling mistakes, and broken links are corrected in place without a formal note.
- Factual errors are acknowledged at the end of the article, with the correction date and a short explanation of the change.
- If a correction materially alters the article’s meaning, we place a clear notice at the top of the page.
If you notice an error, write to us at [email protected]. We review every report we receive.
3. Independence
Advertisers and sponsors do not influence our editorial choices. Revenue from advertising keeps us running, but it does not shape what we publish or how we report it.
We keep editorial and commercial functions separate. Sponsored material and paid partnerships are always identified as such, so readers can tell the difference.
4. Fairness and Balance
We aim to reflect more than one side of any public issue. When covering disputes, controversies, or matters that affect people or local businesses, we make a reasonable effort to contact all parties before we publish.
We do not run content designed to damage someone’s reputation unless there is a clear public interest reason and the evidence supports it.
5. Sources and Attribution
We credit the origin of information wherever we can. If we draw on another outlet’s reporting, we name them and link to their work.
Anonymous sources are not used routinely. When we grant anonymity, it is because the person faces real risk by going on the record, and what they tell us serves the public interest. These decisions are made by editors.
6. Our Editorial Process
Our editorial team researches, writes, and reviews all content. We use various tools and technologies, including AI, to support research, drafting, and fact-checking within our workflow. A human editor reviews and approves every article before it is published. Nothing appears on the site without a human editor assessing its accuracy, tone, and relevance to London.
7. Local Business Coverage
Londonly reports on local businesses as part of our community service. Directory entries, reviews, and business profiles are editorially independent.
- Businesses cannot purchase positive editorial treatment.
- Directory entries are factual and drawn from public sources.
- When we review a business, the review represents our honest view.
- Businesses that appear in our editorial content are not obliged to advertise with us, and advertisers are not promised editorial coverage.
8. Content Categories
We mark the following content types clearly:
- News and reporting – factual accounts of events, decisions, and developments in London.
- Guides and recommendations – curated material based on our editorial judgment, including best-of lists and local guides.
- Community content – tips, events, and notices from readers or community groups.
- Sponsored content – paid material created with an advertiser, always labelled.
9. Freshness
Every article carries a publication date. When we add new information to an existing piece, we note the update. We do not quietly change published articles to shift their meaning or conclusions.
Older content that remains available for reference may be labelled as archived.
10. Contact
If you have questions about these standards, wish to report an error, or want to share a news tip, reach us at [email protected].